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Free marketing ebooks

Marketing Resources

To Help Your Business Grow

Four Week Architecture Marketing Overhaul

Four Week Architecture Marketing Overhaul

Learn how to revolutionize your efforts through this 4 week step-by-step process.  Discover how to: 

  • Identify marketing pitfalls (including how to cut extraneous marketing dollars)
  • Minimize your time invested and maximize your results
  • Create a qualified lead generating authority with little continuing effort  
  • Capitalize on 4 of the newest and trending marketing strategies of the last year

10-Step Checklist For Your Website Redesign

Simplify the website redesign process with this easy to follow list. This ebook will show you:

  • How a redesign will support (and improve) your overall marketing efforts.
  • What datapoints you will need to develop the best plan.
  • How to identify which channels you should use to drive traffic and leads. 
  • What common redesign pitfalls to avoid.
10-step Checklist For Your Website Redesign
The 30 Greatest Lead Generation Tips, Tricks, and Ideas

The 30 Greatest Lead Generation Tips, Tricks, And Ideas

Generating leads is a marketer's single-most important objective. This eBook will take some of the guess work out of it. Discover: 

  • What makes the best lead-generating content
  • What drives killer landing page performance
  • How to create offers that are impossible to ignore
  • Secret website optimization tips with A/B testing

Social Prospecting Workbook: How to use social media to find new leads

Social prospecting is a great way to generate new leads through Facebook, LinkedIN, Twitter, and more. It's all about learning how to engage people that may or may not know how you solve their problems. This workbook includes:

  • Short preparation work to simplify the actual prospecting
  • visual instructions on how and where to find prospects
  • Prescriptions (Marketing Rx) for success
  • Take home exercises for follow-up prospecting
Social Prospecting Workbook
SMART Marketing Goals Template

S.M.A.R.T. Marketing Goals Template

As you plan for a new year, quarter, or month, determine your marketing goals to make sure you get the best possible ROI. This will help you:  

  • Easily summarize your ultimate marketing goals
  • Automatically calculate your greatest marketing need
  • Set a deadline for meeting your annual, quarterly, or monthly goals

How To Create Buyer Personas For Your Design Firm

It's important to establish buyer personas for your firm so you can segment your target audience and create stronger marketing initiatives. This includes tips and tricks for:

  • Asking the right questions during your client interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing
How To Create Buyer Personas For Your Design Firm
How To Turn Facebook Fans Into Paying Customers

How to turn Facebook Fans into paying customers

Many people think simply having a Facebook page is enough to give their company recognition. But even with over 1 billion users, Facebook is about more than mere presence. You need to engage your fans and draw them to your website before carefully guiding them through the marketing funnel. Discover how to:

  • Plan Your Facebook Strategy
  • Direct Fans to Your Company Website
  • Turn Leads Into Customers
  • Close the Loop on Facebook Marketing

 

10 Powerful Inbound Marketing Charts

We’ve taken 10 powerful charts from a survey of over 3,500 marketing and sales professionals around the globe and compiled them in this guide. The results just may surprise you! After downloading this FREE report, you’ll learn:

  • The average cost per lead of companies using inbound
  • The percentage of companies using inbound that are seeing a positive ROI on their marketing efforts
  • How blogging and content creation helps increase lead generation
  • …and more!
10 Powerful Inbound Marketing Charts
Checklist: How To Run An Inbound Marketing Campaign

Checklist: How To Run An Inbound Marketing Campaign

With this free checklist, you will be given a new framework for campaigns that solves all the common marketing problems.

You will learn how to develop an inbound marketing campaign that:

  • Starts with the customer in mind
  • Uses integrated tools to connect everything
  • Works in any situation